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Keep reading to learn more about K18’s recently launched leave-in-mist. I’ve been using K18 for a few weeks now—every wash for four washes at first, as recommended by the brand, then about once a week—and the difference is pretty noticeable. My hair feels soft and smooth, and looks bouncier and healthier, especially when I blow it out.
Sofia Richie Grainge's Colorist Used K18's Pro Mist to Give My Hair New Life
The mask quickly absorbs into your hair with minimal residue and is very lightweight—moreso than a traditional conditioner or leave-in—making it a great option for finer hair like mine. I had tried pretty much every hair product under the sun before someone recommended K18, the brand that’s beloved by celebrities by the likes of Hailey Bieber, Rihanna and Selena Gomez. I’m not one to fall for a product just because a Hollywood A-lister swears by it, but what caught my attention is the its promise to actually repair damage caused by chemical processing, hair highlighting, sun exposure, heat styling, you name it. One common gripe from professionals and consumers (and also this writer) is that hair-care treatments tend to take up a lot of time and require a fresh shampoo to start. Then, you apply your treatment and wait 10 to 20 minutes for it to take effect before rinsing the product out. Or, if it's something you use after the shower, your entire head has to be saturated with product for it to take effect.
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After waiting for four minutes, I blow dried and straightened my hair, and wow. Sure, I'd used other products in the past that had helped the condition of my locks, but this was on a whole other level. My hair looked good, it felt good and most importantly for me, it was way more manageable. I've now been using it for the past month, and the results just keep getting better.
the K18 difference
K18 claims to be for every type of hair that has been damaged due to chemical treatments, including curly and coily hair. Overall, I would recommend K18 to anyone with super damaged hair—I definitely don’t think this treatment is necessary for anyone with basic dry hair who is in need of a little pick-me-up. There are plenty of conditioners and masks out there that can do the job of hydrating dry hair. If, however, you’re looking for a product to actually repair the broken molecules that are causing this breakage and dryness, turn to K18.
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To finish the service, you'll be treated to an application of the Professional Molecular Repair Mask. Though it feels somewhat unnatural to skip conditioner and apply a mask fresh out of the shower, after doing it a few times I can’t really imagine going back to traditional masks. There’s no killing time in the shower while it does its thing or getting out to let the mask sit and then back in to rinse.
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This is why the brand refers to itself as "biomimetic hair care" – biomimetic meaning "mimicking biochemical processes," as it works to restore the hair's original structure. "I also see alcohol listed as a second ingredient on all of these, which can be drying to hair if it is not formulated properly," she points out. K18 works at a deeper level to molecularly change and repair the polypeptide chains that have been broken, as well as reconnecting the disulfide bonds. "K18 replicates the entire structure of these polypeptide chains," says Sahib. "When they break, [K18] goes in there and reconnects them as if they weren't damaged, bringing the chains back to the state that they were before they got chemically damaged. It mimics the structure." In comparison, Olaplex uses patented Olaplex Bond Building Technology™ , that rebuilds broken disulfide bonds to restore strength.
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The only crucial instruction is to evenly distribute the product and allow it to work four minutes on the hair before styling. With the help of some cosmetic chemists and several hairstylists, here's everything you need to know about K18 before you reach for it. Dawson, known for working with several blonde clients, swears by the mist because it can help her achieve lighter and brighter results without the fear of damage.
I've also noticed a shine to my hair that I haven't seen since getting it bleached, so this product will definitely be a staple in my routine for years to come. Luckily, a little bit goes a long way—which is good, because the line is not cheap. The mini version, which is just .5 ounces costs $29 and the bigger one is $75 for just 1.7 ounces. At first, this seemed like a total rip-off, but I will say that you really don’t need much.
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"And they paved the way for this conversation. However, they're limited. I think of Olaplex as a BlackBerry. K18 is the new iPhone. It just does more — better, faster, easier." TikTok has been buzzing over the #K18HairFlip, a hashtag created by hair-care brand K18, which has accumulated 10.6 billion views on the platform as of this publication. Influencers like Mikayla Nogueira (11.3 million followers) and Brad Mondo (8.7 million followers) have partnered up with the brand, and there is a treasure trove of videos reviewing its insanely popular Leave-In Molecular Repair Hair Mask. It's been compared to Olaplex, featured in stunning before and afters, and been given the 60-second review treatment.
I was so impressed with the K-18 hair care line and noticed improved results almost immediately. My hair was more brushable, it had more shine, it looked healthier and it moved more freely. I noticed after about three uses, my hair started completely changing—like the entire biology of my hair shifted to the point where I felt like I had reversed several year’s worth of damage. "It does have a good amount of ethanol, which curly hair types tend to avoid," says Ford, but as we mentioned earlier, it's balanced out with emollient ingredients, keeping the consistency lightweight but moisturizing. For curly or coily hair, Ford suggests using an additional leave-in conditioner after K18 to make sure the hair is properly moisturized.
When it comes to K18, the hair treatment itself is infused with the brand's unique patented K18Peptide, which works on a molecular level to repair damage. According to the brand's website, the peptide "mimics hair's structure to reverse damage by reconnecting polypeptide chains and disulfide bonds broken during bleaching, color, and chemical services." It essentially mimics the natural biochemical processes involved in hair’s natural growth structure and development, explains Cassondra Kaeding, Celebrity Stylist and K18 Ambassador. "Maleic acid is an organic acid (like alpha and beta hydroxy acids) that's been demonstrated to strengthen hair bonds and prevent future damage," says Ford. "I mention it because Olaplex's patents not only protect its maleic acid-derived bond builder (bis-aminopropyl diglycol dimaleate) but also prevent any copycat bond builders from using maleic acid." There are also polypeptide chains that are the sides of the ladder, connecting the rungs vertically.
I had some damage from to much heat and processing and was amazed with how soft and fresh this leave in conditioner made my hair. However, over the last year, I have started to notice the damaging effects of said bleach. So, in a bid to bring my hair back to life, I decided to try out one of the best hair masks. I used the product for a total of two months and switched between the Peptide Prep Detox Clarifying Shampoo and the Peptide Prep Shampoo, which are both color-safe and pH-optimized, and designed for daily use.
After seeing Dawson in October, I can attest that the K18 Professional Molecular Repair Mist (and Professional Molecular Repair Hair Mask) are good. As you can see in my before photos, my hair was dull and extremely dry. Immediately after Dawson's touch, my hair looked softer, smoother, fuller, and bouncier. In addition to making my strands more resilient to damage, I've also noticed long-term results. It's been three months since my appointment, and while my hair isn't as shiny as it was for the first few weeks, it's still significantly less frizzy and looks sleek even when I let it air dry. I'm due for my next color appointment and will definitely ask for the K18 tune-up when I go in.
My name is Grace, I'm a beauty writer, and I have been bleaching my hair for years. As a naturally dark brunette, I have been getting blonde highlights for as long as I can remember to help brighten up my lengths. Traveling into the innermost layers of hair, our K18PEPTIDE™ renews strength along the width AND length of hair for lasting strength where it matters. When you consider everything, it doesn't appear that K18 is really a competitor to Olaplex — it's more like something that offers another level of hair restoration.
Luckily, my job as a beauty journalist has afforded me the chance to try just about every hair product under the sun, most of which don’t stand a chance against repairing my dry and brittle locks—and that includes the celeb-loved K18 haircare brand. The professional option — which includes a mist and the leave-in mask — may not be as intuitive as other standalone treatments, though. "It's not confusing, but you do need to memorize when to use what product and how much you leave the product in before rinsing," says Austin-based hairstylist Daniel Kim.
I’ve also noticed my slight waves are more defined, and my broken baby hairs near my crown are less likely to stick up straight since incorporating K18 into my routine. Basically, it’s shampoo-commercial hair in a bottle—it’s worth the price tag and the hype. Following the mist application, your stylist may not dry your hair before applying your coloring treatment. Once the color has been processed, you'll be rinsed with the Peptide Prep Detox Shampoo ($38).
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